Everett Jacobs

Business Development at The Montag Group

Everett brings nearly 20 years of global sports marketing industry experience with a unique emphasis on sports technology and innovation. He has played an integral role in marketing, selling and producing three major international sporting events in new markets, including the 34th America’s Cup, Rugby World Cup Sevens 2018 and, most recently, the 2020 PGA Championship in San Francisco during COVID-19. Everett’s proven track record includes successfully developing go-to-market strategies and creating innovative, purpose-led partnerships that have consistently generated millions of dollars in revenue from leading global brands such as Lexus, AT&T, Oracle, Cisco, PwC and Levi’s. Having also worked with the NBA, NASCAR, MLS, FIFA and Olympic Games, Everett has deep knowledge in global sponsorship strategy, contract negotiation and business development. He maintains an extensive network of senior leaders from brands, agencies and sports properties in the U.S. and internationally.