
Advisory, Operating, and Investment Partners that Empower Startup Sports Companies to Become the NextUp
ABOUT US
We're innovators, disrupters, builders, and leaders. By working for and with some of the biggest brands in sports, entertainment, and media, we have fostered authentic relationships across these industries that give us access to key executives across teams, leagues, and agencies.
Our mission is to empower entrepreneurs and ignite brands in the sports industry to create NextUp innovations. We aren't your typical agency. We won't just give you advice and leave you to execute. Instead, we leverage our team's proven marketing, product, data, and sales expertise across the sports world to step in and work side-by-side to build your business.
Our extensive background combined with your vision means that, together, we can make a lasting impact on the future of sports. Whether you are a startup looking to scale or an emerging brand ready for that next stage in growth, NextUp can help you win now and establish the future.
WHY WORK WITH US
We are investors who do more than invest.
We mentor our portfolio and client partners so they can reach their full potential.
We advocate for new approaches to old challenges.
We advise businesses on the best strategies to win.
We build businesses
side-by-side with our client partners.
Our team excels in catalyzing innovation and driving growth across all stages – from startup to global scale – and has the experience to prove it. We have successfully built some of the leading sports brands and platforms and consulted with many of the world's top companies.
We've led Olympic, Super Bowl, NBA All-Star Game, and NHL Winter Classic brand activations and launched products in over 1,200 colleges. We have led, executed, and unlocked some of the largest partnerships in sports. We have created new sports and fitness categories. We have scaled multiple digital products that reached #1 in the App Store and launched the first regional sports OTT network.
Our team members have also won competitive awards, including a SABRE Award in PR, a Horizon Interactive Award for best eCommerce websites, five Emmys, multiple Cannes Lions, and have seen their work featured on numerous magazine covers.
Our connections in the tech, business, media, entertainment, retail, and sports industries will help your brand grow quickly so you can create meaningful and lasting change in the sports industry through your innovation.
We offer two avenues for brands who will be the Next Up in their generation: NextUp Ventures and NextUp Partners.

We have the track record of success to move quickly and help your business take the next step up
The NEXTUP team has a deep and vast network of relationships in the tech, business, media, retail and sports industries!