
Advisory, Operating, and Investment Partners that Empower Startup Sports Companies to Become the NextUp
ABOUT US
We’re disrupters, innovators, and leaders. We have worked for and with some of the biggest brands in sports, entertainment, and media and have fostered relationships across these industries that give us exclusive access to key executives across teams, leagues, and agencies.
Our mission is to enable entrepreneurs to be successful and help create the NextUp innovations in sports! Unlike other agencies we don't build features, we build companies by leveraging our team’s proven marketing, product, data, and sales expertise across the sports world. Whether you are an established brand or a startup looking to scale, we can help you win.
Now, we want to empower your sports brand. We invest in, advise, mentor, and consult with the leaders of products and brands that are NextUp to disrupt the sports industry through innovation.
We bring a team of partners and principals unmatched in any other sports agency. Our leadership team includes C-level executives from Fortune 1000 companies and major sports franchises, a former CEO of a publicly-traded company, a former Managing Director from NASCAR, a Techstars Mentor, a General Manager from multiple major apparel brands, and a former creative head of numerous agencies and experiential companies.
Our extensive background combined with your innovation means that, together, we can make a lasting impact on the future of sports.
WHY WORK WITH US
Our leadership team excels in growth and innovation for major brands and has the experience to prove it. We have successfully built some of the leading sports brands and consulted with many of the world’s top companies. We have led Olympic, Super Bowl, NBA All-Star Game, and NHL Winter Classic brand activations, and launched products in over 1,200 colleges. We have launched one of the first sports OTT networks and architected award-winning marketing campaigns and major consumer fitness products. We’ve even won 5 Emmys.
Our connections in the tech, business, media, entertainment, retail, and sports industries will help your brand grow quickly so you can create meaningful and lasting change in the sports industry through your innovation.
We offer two avenues for brands who will be the Next Up in their generation: NextUp Ventures and NextUp Partners.
We have the track record of success to move quickly and help your business take the next step up