Jerry Casselano

Jerry is Chief Executive Officer and co-founder of Sewing Down South, a sewing and lifestyle brand established with his business partner and reality TV personality Craig Conover. Casting aside industry doubts that a male celebrity could not break into the home decorating industry, he know there was an untapped market. Harnessing the power of digital advertising, social media influence and e-commerce, he grew the company to over $2.5 million in revenue in the first 18 months while creating partnerships with mega brands Home Goods, Home Shopping Network, Thomasville and Nathan’s Famous Hot Dogs. Throughout his career he has landed and built multi-year strategic partnerships with more than 30 Fortune 500 companies and several of the world’s best known celebrities, including Tom Brady, Serena Williams, and Michael Phelps, and these major brands: Intel, Red Bull, Hyundai,